A flower, also known as a bloom or blossom, is the reproductive structure found in flowering plants (plants of the division Magnoliophyta, also called sperms). The flower structure contains the plant's organs, and its function is to produce seeds through reproduction. For the higher plants, seeds are the next generation, and serve as the primary means by which individuals of a species are dispersed across the landscape. After fertilization, portions of the flower develop into a fruit containing the seeds.